How was the TechTO October 2019 event? Is it worth three hours of your time each month? TechTO is one of the most impressive monthly industry events in Toronto. The way they involve their community, run the event and display a wide diversity of technology companies at all stages of growth keeps the events interesting, […]Read More ?
How did social commerce evolve? Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they […]Read More ?
LinkedIn! Ah, LinkedIn the official “business social network.” I want you to think about LinkedIn as a business networking event.? To use it well, you’ll want to be posting and commenting on and sharing information on your business, in your industry, what’s happening in your industry. Perhaps this includes information about or things you learned […]Read More ?
This was a legitimate question I was asked by a very responsible business owner, “What are the tricks to show up in people’s social media feeds?” I can absolutely understand where the question comes from. Out of frustration. Businesses feel like they are trying to do everything possibly right with social media and aren’t getting […]Read More ?
Best bang for the buck! Isn’t everyone looking for that? No matter if it is buying a house, travel deals or social media marketing, people want to know where to focus their efforts on the biggest return with the least financial output. The official question asked which started this article was “Where do we put […]Read More ?
Can you relate??A question we are frequently asked is, ‘What are your recommended processes for migrating social media contacts over to an opt-in database?’ We all have significant numbers of social media contacts that we would love to add to our email distribution lists. So how do we do that? First off, we highly recommend […]Read More ?
Here’s how I would like you to think about Twitter to grow your business… If you have a look at the photo at the top of this article,??you will see it’s an open-air/ open-plan office.? No walls, no offices, everybody is at their own workstation. At any moment any of those people in the picture […]Read More ?
We often are asked our opinion on social media scheduling tools and what options are out there in addition to Hootsuite. To help answer this question, we have selected three alternates to Hootsuite and have also provided our top pros and cons for each scheduling tool. We’re not an affiliate with or paid to promote […]Read More ?
I was asked about tips for planning posts on Facebook, LinkedIn and Twitter so I gathered the 7 most effective tips I have on how to get starting scheduling social media posts, and here they are for you to use. Tip #1 – Evergreen: If you are planning on scheduling social media posts, that […]Read More ?
What’s the resistance to using social media for your company?? Another reason I have heard from clients as to why they are not using social media to enhance their business promotion, is they have encountered people who are oversharing inappropriate content on social media. For example, they point to people are posting things about their […]Read More ?